Director BRANDEN SHIN

Discover the unparalleled expertise of Branden, a seasoned professional with over 28 years of experience in the dynamic fashion and beauty industry across Asia and Europe. Branden's journey began with a passion for fashion design, leading him to launch his career in 1998. Soon, his talent caught the attention of major fashion advertising firms, propelling him into roles as a marketing director for prestigious international brands such as Hermès, Marc Jacobs, Adidas Originals, and many more. Additionally, Branden also contributed his expertise as a stylist for renowned fashion houses like YSL and Alexander McQueen.

Branden's incredible talents caught the eye of major publications like Vogue, Bazaar, W, In Style, Esquire, and many others, cementing his reputation as a highly sought-after fashion consultant.

In 2007, Branden's path led him to Australia, where he discovered a newfound passion for individual styling and personal branding. After honing his craft in renowned salons across Sydney and Melbourne, Branden established his own unique brand, MOBO STYLE LOUNGE.

At MOBO STYLE LOUNGE, Branden believes in celebrating each individual's unique identity and beauty. Combining his renowned hairdressing skills with his profound knowledge of fashion and beauty, Branden crafts personalized styles that define true personalities. Branden takes inspiration from the fashion world, including the concept of MOGABOBO – a fusion of "MOGA" and "BOBO," representing modern bohemian bourgeois style.

Experience the epitome of professionalism, integrity, and excellence with Branden at MOBO STYLE LOUNGE. Elevate your haircare journey and unleash your true beauty.